视听新媒体发展趋势(视听新媒体发展趋势有哪些)

内容来源：这家挺靠谱更新时间：2023-06-09 22:38:44

你是不是想了解视听新媒体发展趋势的相关内容，下方文本框内是根据关键词视听新媒体发展趋势生成的详细文字解说内容。在文本框下方还有跟视听新媒体发展趋势相关的素材（来自互联网，禁止商用）、相关话题（来自访客喜好数据）、相关热点（来自24小时内全网热点智能聚合），希望这些内容都可以帮到你。

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FM、猫耳FM、快音、FM电台收音机等应用的活跃用户占比为5.7%，处于第三梯队。电商激活⽹络直播，⽹络娱乐直播第⼀梯队收⼊⼤幅增长截至2020年6月，我国网络直播用户规模达5.62亿，占网民整体的59.8%。其中，在2019年兴起并实现快速发展的电商直播用户规模为3.09亿，较2020年3月增加4430万，占网民整体的32.9%，是2020年增长最快的互联网应用。有15.7%的用户曾因观看网络视频和直播节目购买产品，其中超过五成用户的花费在500元以上。但是整体对产品的满意度不高，仅有51.5%的用户表示满意。自去年以来，电商直播发展如火如荼，在具备良好的市场前景的同时，仍有较大的提升空间。智能电视激活终端破2亿，进入规范发展新阶段2019年，在主管部门的引导管理下，互联网电视内容更加绿色健康，应用更加成熟多元，市场更加规范有序，成为重要的融合生态新媒体平台和舆论宣传重要阵地。勾正数据显示，截至2019年底，智能电视（OTTTV，不包括OTTBox）累计覆盖终端2.86亿，激活终端2.19亿，激活率为76.6%。分省份看，江苏、广东、山东、河南、湖北、四川等省的智能电视激活数均在1000万以上，在各省份中排名前六位。02|网络视听用户行为分析移动互联⽹使⽤维持稳定，疫情期间曾⼤幅上升截至2019年12月，移动网民人均单日使用时长为364分钟，保持持续增长趋势；2020年第一季度，受新冠肺炎疫情影响，网民工作、娱乐、消费持续向线上转移，人均单日使用时长增长到440分钟；第二季度，随着疫情防控进入到常态化阶段，网民生活、工作逐步恢复正常，人均单日使用时长回落至366分钟，与2019年底持平。⽹络视频节⽬是吸“时”利器，近两成观看短视频的日均时长超2小时报告进行的专项调查结果显示，46.9%的用户每天看综合视频的时间在1-2小时，对于短视频而言，这一数字为34.8%；此外，有16.1%的用户每天收看综合视频的时长在2小时以上，对于短视频而言，这一数字为18.2%。电影、电视剧、综艺节目是网络视频用户最爱看的综合视频节目类型64.8%的网络视频用户最爱看电影；其次是电视剧、综艺节目，用户占比均在60%左右；48.8%的用户爱看新闻资讯，排在第四位；爱看纪录片、动漫节目的用户占比均在36%左右。分性别看，男性用户更爱看电影、记录片、体育节目，女性用户则更爱看电视剧、综艺节目，不同性别用户对新闻资讯、动漫节目的偏好无显著差异。快手、抖音短视频是网络视频用户最经常使用的网络直播平台四成以上用户最经常使用的网络直播平台是快手、抖音短视频。此外，分别有15.2%、10.1%的用户经常使用虎牙直播、斗鱼直播这两个游戏直播平台；经常使用哔哩哔哩、淘宝直播的用户占比分别为5.5%、3.3%。娱乐直播、游戏直播是用户最经常收看的网络直播类型在收看过网络直播的视频用户中，47%左右的用户经常收看娱乐、游戏直播，其中男性用户尤其偏爱这两类直播，经常收看的比例在55%左右。03|网络视听节目发展现状⽹络剧：2020上新数量回升，布局竖屏剧、互动剧2019年，各大视频平台共上线网络剧275部，数量持续下降，行业重心转移至内容品质的持续提升、类型题材的不断创新、商业模式的继续摸索上。爱奇艺、腾讯视频、优酷、芒果TV为网络剧主要播出平台。就网络剧热度指数排行而言，悬疑/刑侦剧、武侠/仙侠/玄幻剧、校园青春偶像剧相对较热。主要视频平台开始布局竖屏剧、互动剧，但尚未形成规模。付费观看广为接受，会员付费超前点播渐成常态。⽹络综艺：季播长综艺数量减少，多版本和衍⽣节⽬增加国家广播电视总局监管中心数据显示，2019年1月1日至2019年12月31日，在腾讯视频、爱奇艺、优酷、芒果TV等21家网站上线播出的网络综艺节目共407档，其中“狭义”的网络综艺221档，数量较2018年同比减少9%，多版本节目和衍生节目186档，数量较2018年同比增长60%。2020年第一季度，新冠肺炎疫情对节目制作流程、编播调整，产生了较大影响，开始尝试“云录制”，催生出许多“云系列”的落地操作。⽹络电影：上新数量锐减，同⽐下降49.0%2019年，网络电影提质减量，上线数量呈逐渐下降趋势，各主要平台共上线网络电影784部，同比下降49.0%。2020年上半年，受新冠肺炎疫情影响，网络电影迎来了历史性的发展机遇。从票房成绩来看，网络电影票房分账突飞猛进，较往年涨势明显，破千万影片数量创网络电影历史之最。但总体上新数量依然持续下降，半年上新网络电影390部，同比减少91部。⽹络动画：2019年新上国产动画破百2019年，优酷、爱奇艺、腾讯视频、哔哩哔哩四大平台新上国产动画数量累计为104部，其中续更动画13部，较2018年增长38.7%，在2016年基础上翻了一倍。2020年上半年，国产动画上新45部。从平台看，腾讯视频上新动画数量最多；从类型看，日常搞笑题材占比大。2D动画作品数量逐年增加，3D动画作品开始减少。原创动画数量较多，IP改编作品播放量优势明显。04|⽹络视听⾏业发展趋势该报告通过问卷调查，了解来自音视频平台、内容制作机构、媒体、高校以及研究机构的资深从业者对行业发展趋势的认知，研判出以下六大发展趋势。研判⼀：短视频将推动市场格局变化。研判⼆：短视频与⽹络直播将成为⾏业主要增量。研判三：未来⼀年短视频将继续渗透和深化。研判四：⽹络优先排播成主流，差异化付费模式获⾏业认可。研判五：看好“⽿朵经济”前景。研判六：云模式及5G等技术赋能，为行业发展提供新⽅向。注：该报告是协会以第三⽅研究视⾓所进⾏的⾏业研究，不代表主管部门官⽅意见。报告中关于行业格局的梯队排名仅涉及商业网络视听平台，不包含中央电视台、央视影音、央视频、人民视频、新华视频等中央级主流媒体平台及应用。©三声原创内容转载请联系授权打开App看更多精彩内容分享文章到varfirstPerScreenTime=performance.now();相关股票发表你的精彩评论A-A+//login(function(w,doc){if(w["SINA_OUTLOGIN_LAYER"]){//获取登录对象loginLayer=w["SINA_OUTLOGIN_LAYER"];loginLayer.register("login_success",function(rs){window.userInfo=rs;});}})(window,document);window.onload=function(){if(window.performance){varentries=newPerformance({type:4,time:3000,sendType:2,white:true,condition:/css|js|png|jpg|gif/g});entries._init();}}(function(){varIS_SINAFINANCE=navigator.userAgent.toLocaleLowerCase().indexOf("sinafinance")>-1;if(IS_SINAFINANCE){return;}varuaMsg=window.SinaFinance&&window.SinaFinance.Utils&&window.SinaFinance.Utils.Bom&&window.SinaFinance.Utils.Bom.getClientInfo();if(uaMsg&&uaMsg.os=='android'&&uaMsg.browser=='micromessenger'&&uaMsg.version.split('.')[0]>=7&&uaMsg.version.split('.')[2]>=14){return;}if(navigator.userAgent.toLowerCase().indexOf('weibo')<0&&(history.length===1)&&(document.referrer.indexOf('baidu')<0&&location.search.indexOf('wm=3206')<0)){varhref=location.href;vartitle=document.title;varhomePageTitle='财经头条';//varhomePageUrl='//'+location.host;varhomePageUrl='//'+location.host+'/index/finance';history.replaceState({homePage:true},homePageTitle,homePageUrl);history.pushState({},title,href);window.addEventListener('popstate',function(){varcurrentState=history.state;if(currentState&¤tState.homePage){document.body.scrollTop=0;document.documentElement.scrollTop=0;try{setTimeout(function(){location.reload()},200);}catch(error){console.eror(error);}}});}})();try{!function(e){functiont(t){t=t||p,"function"==typeofe.getUserInfo?e.getUserInfo(function(e){e&&e.uid?u(t,e.uid,f):u(t,null,f)},!0):u(t,null,f)}varn="sinacnCollect",i="__",o="https:"==window.location.protocol?"https://log.sina.cn/lua/cre.lua":"http://log.mix.sina.com.cn/lua/cre.lua",a=(document,encodeURIComponent),s=e[i+n+"Config"+i],r=function(e){return"undefined"==typeofe},c=function(e){e=e.replace(/([\.\[\]$])/g,"\$1");vart=newRegExp(e+"=([^;]*)?;","i"),n=document.cookie+";",i=n.match(t);returni?unescape(i[1])||"":""},l=function(e,t){for(varn,i,o,a=function(e){returne.replace(/^\s\s*/,"").replace(/\s\s*$/,"")},s=a(e).split("&"),r={},c=function(e){returnt?decodeURIComponent(e):e},l=0,d=s.length;d>l;l++)s[l]&&(n=s[l].split("="),o=n[0],i=n[1],n.length