从零开始做自媒体运营(从零开始做自媒体运营是什么)

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你是不是想了解从零开始做自媒体运营的相关内容，下方文本框内是根据关键词从零开始做自媒体运营生成的详细文字解说内容。在文本框下方还有跟从零开始做自媒体运营相关的素材（来自互联网，禁止商用）、相关话题（来自访客喜好数据）、相关热点（来自24小时内全网热点智能聚合），希望这些内容都可以帮到你。

新媒体运营：电商人从零开始学运营-苏华-微信读书新媒体运营：电商人从零开始学运营苏华加入书架开始阅读在移动互联网迅速发展的今天，新媒体对传统媒体带来了很大的冲击，同时也为许多行业的发展提供了新的营销平台。本书就是带领大家一起认识新媒体及新媒体运营，帮助新媒体运营从业者走上进阶之路。既有理论性的阐发，又有注重实操性的方式方法，可直接用于指导工作。此外，书中还有大量的案例展示，特别是专设一章来呈现新媒体运营高手的做法，为读者提供了可供学习借鉴的范本、范式。close简介在移动互联网迅速发展的今天，新媒体对传统媒体带来了很大的冲击，同时也为许多行业的发展提供了新的营销平台。本书就是带领大家一起认识新媒体及新媒体运营，帮助新媒体运营从业者走上进阶之路。既有理论性的阐发，又有注重实操性的方式方法，可直接用于指导工作。此外，书中还有大量的案例展示，特别是专设一章来呈现新媒体运营高手的做法，为读者提供了可供学习借鉴的范本、范式。版权出版社中国商业出版社出版时间2021年1月字数61,471分类经济理财-商业微信读书推荐值评分不足8人点评推荐一般不行推荐一般不行热门划线去App查看全部开始阅读本书新媒体运营：电商人从零开始学运营苏华版权信息前言第一章初进大门：认识新媒体运营1．新媒体运营=新媒体+运营2．玩转新媒体营销，需要洞察趋势和理解关键词3．新媒体运营“四件套”：内容、用户、数据、转化第二章小白必看：新媒体运营必备的九大能力1．营销能力：把握内容核心，培养营销能力2．用户调研能力：遵循调研步骤，避开调研误区3．内容生产能力：学习+实践+素材积累+原创内容4．用户增长能力：培养用户增长思维，掌握用户增长方法5．数据分析能力：加强理论学习，注重实践操作6．设计能力：掌握图片处理技能，提高设计审美能力7．音视频剪辑能力：学习制作音频和视频8．网感能力：关注和分析时事热点，了解网络用语流行的本质9．抗压能力：培养多种能力，才能减轻压力第三章内容生产：向用户和粉丝提供优质内容1．选题规划：根据读者的身份和需求确定主题2．内容规划：规划内容的定位、形式和风格3．内容创作：围绕既定主题，确定写作内容4．推广传播：自己做推广，用户做传播5．调整优化：根据反馈，调整优化内容第四章渠道运营：玩转各大渠道，让内容产生更大的价值1．主流新媒体渠道的基础运营方法2．新媒体运营推广渠道的选择3．八大新媒体平台的吸粉玩法4．从动漫《啥是佩奇》看新媒体渠道运营第五章引流推广：引流量进来，推产品出去1．小红书引流：内容+运营+变现2．百家号引流：分析用户群体，发布针对性文章3．知乎引流：找准领域和用户，做出优质回答4．抖音引流：新媒体营销中最实用的视频引流方式5．流量推广：用好官方运营阵地6．社交媒体推广：人群喜好是关键7．付费广告推广：要注重投资回报率8．推广策划案撰写：定位用户、确定策略、选择载体、安排执行第六章数据监测：通过数据分析，定方向、降成本、节开支1．用数据分析玩转新媒体运营2．数据分析基本步骤与数据加工处理3．新媒体小白必知的公众号数据分析实用技巧4．用数据分析搞定微信公众号的定位和内容规划5．新媒体运营必备的数据分析工具第七章社群运营：保证品质，才能让群员可信1．做社群运营，先了解优质社群的特征和要素2．搭建社群运营体系：确定顶层架构，执行有章可循3．社群运营策略：认知、输出、交互、裂变、转化4．运营管理之道：有威信、用感情、勤互动、做引导、定角色5．社群营销方法：不卖货的营销是没有价值的6．活动拉新的步骤及拉新形式第八章活动策划：策划一场刷爆网络的新媒体活动1．新媒体活动的目的与活动流程2．新媒体运营线上、线下活动执行策划方案3．活动结束后的效果评估与复盘总结4．新媒体活动策划流程中能够用到的工具第九章对标补差：看看新媒体运营高手的做法1．《囧妈》电影：疫情“黑天鹅”事件下的免费播2．支付宝：“中国锦鲤”大奖打造的病毒式传播3．苹果：《三分钟》微电影以情感内容传达品牌价值理念4．舒客：用不一样的方式做新媒体跨界营销5．索菲亚：以小程序矩阵打造完整的变现闭环6．半亩花田：在各大新媒体平台深耕内容电商后记参考文献是否关闭自动购买？关闭后，阅读到本书未购买章节均需要手动购买确认。取消关闭window.__INITIAL_STATE__={"OS":"Android","platform":"desktop","deviceInfo":"Android_desktop","httpReferer":"https%3A%2F%2Fweread.qq.com%2Fweb%2FbookDetail%2F72132840721e41e5721cf27","error":null,"user":{"skey":"","name":"","avatar":"","gender":0},"isWhiteTheme":false,"isNavBarShown":true,"isFooterShown":false,"isShelfFullShown":false,"pageName":"nd_wrwebnjlogic_bookDetail_index","pageTitle":"新媒体运营：电商人从零开始学运营-苏华-微信读书","pageKeywords":"新媒体运营：电商人从零开始学运营,苏华,经济理财-商业,免费小说,中国商业出版社","pageDescription":"在移动互联网迅速发展的今天，新媒体对传统媒体带来了很大的冲击，同时也为许多行业的发展提供了新的营销平台。本书就是带领大家一起认识新媒体及新媒体运营，帮助新媒体运营从业者走上进阶之路。既有理论性的阐发，又有注重实操性的方式方法，可直接用于指导工作。此外，书中还有大量的案例展示，特别是专设一章来呈现新媒体运营高手的做法，为读者提供了可供学习借鉴的范本、范式。","pageBodyClass":"wr_Androidwr_platformAndroidwr_page_reader","customReaderStyle":"","environment":"production","sState":{"user":{"vid":{"vid":576801},"avatar":"","name":""},"reader":{"bookId":"638162","bookInfo":{"bookId":"638162","title":"新媒体运营：电商人从零开始学运营","author":"苏华","cover":"https:\u002F\u002Frescdn.qqmail.com\u002Fweread\u002Fcover\u002F606\u002F606606\u002Fs_606606.jpg","format":"epub","price":24.88,"updateTime":1583025586,"publisher":"广西师范大学出版社","star":96,"ratingCount":221}}},"route":{"path":"\u002Fweb\u002FbookDetail\u002F72132840721e41e5721cf27","hash":"","query":{},"params":{"infoId":"72132840721e41e5721cf27"},"fullPath":"\u002Fweb\u002FbookDetail\u002F72132840721e41e5721cf27","meta":{},"from":{"name":null,"path":"\u002F","hash":"","query":{},"params":{},"fullPath":"\u002F","meta":{}}},"reader":{"infoId":"72132840721e41e5721cf27","bookId":"35537381","isBookInfoError":false,"bookInfo":{"bookId":"35537381","title":"新媒体运营：电商人从零开始学运营","author":"苏华","cover":"https:\u002F\u002Fwfqqreader-1252317822.image.myqcloud.com\u002Fcover\u002F381\u002F35537381\u002Fs_35537381.jpg","version":520115102,"format":"epub","type":0,"price":19.9,"originalPrice":0,"soldout":0,"bookStatus":1,"payType":4097,"intro":"在移动互联网迅速发展的今天，新媒体对传统媒体带来了很大的冲击，同时也为许多行业的发展提供了新的营销平台。本书就是带领大家一起认识新媒体及新媒体运营，帮助新媒体运营从业者走上进阶之路。既有理论性的阐发，又有注重实操性的方式方法，可直接用于指导工作。此外，书中还有大量的案例展示，特别是专设一章来呈现新媒体运营高手的做法，为读者提供了可供学习借鉴的范本、范式。","centPrice":1990,"finished":1,"maxFreeChapter":12,"free":0,"mcardDiscount":0,"ispub":1,"cpid":2000000957,"publishTime":"2021-01-0100:00:00","category":"经济理财-商业","categories":[{"categoryId":1100000,"subCategoryId":1100004,"categoryType":0,"title":"经济理财-商业"}],"hasLecture":0,"lastChapterIdx":64,"paperBook":{"skuId":"13038748"},"blockSaveImg":0,"language":"zh","hideUpdateTime":false,"payingStatus":1,"chapterSize":64,"updateTime":1612673929,"onTime":1612665430,"unitPrice":0.05,"marketType":0,"isbn":"9787520812733","publisher":"中国商业出版社","totalWords":61471,"publishPrice":48,"bookSize":417579,"shouldHideTTS":0,"recommended":0,"lectureRecommended":0,"follow":0,"secret":0,"offline":0,"lectureOffline":0,"finishReading":0,"hideReview":0,"hideFriendMark":0,"blacked":0,"isAutoPay":0,"availables":0,"paid":0,"isChapterPaid":0,"showLectureButton":1,"wxtts":1,"ratingCount":8,"ratingDetail":{"one":1,"two":0,"three":0,"four":0,"five":7,"recent":0},"newRating":0,"newRatingCount":8,"newRatingDetail":{"good":7,"fair":0,"poor":1,"recent":0,"myRating":"","title":"评分不足"},"ranklist":{},"copyrightInfo":{"id":2000000957,"name":"华夏智库","userVid":0,"role":0,"avatar":""},"aut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